How to write a press release journalists will actually use
I spent three decades on the receiving end of press releases. Most were deleted in seconds. The ones that became articles had a few things in common,…
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How to choose an app development company in Mumbai
Search "app developers in Mumbai" and you get hundreds of companies, all claiming the same things. The differences only show up once you know which…
Read the guide →How much does a website cost in Mumbai?
Quotes for the same website routinely differ by a factor of ten in this city. That is not because one developer is greedy and another is kind. It is…
Read the guide →Custom software or off-the-shelf: how to decide
Developers say build. Software vendors say buy. Both are selling. The decision is actually simple once you ask what the software is for: running the…
Read the guide →SEO services in Mumbai: what the work actually involves
Most of what gets sold as SEO in this city is a monthly PDF. The work that actually moves a site is unglamorous, largely invisible to the client, and…
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Healthcare advertising rules in India: what you can and cannot say
In early October the National Medical Commission published guidelines that make a great deal of ordinary clinic marketing impermissible. Most of the agencies producing…
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Writing financial content under SEBI's advertisement code
Most financial content in India is written by people who have never read the rules governing it, for firms that will carry the consequences if it is…
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How to choose an AI chatbot developer
Ask a chatbot vendor what happens when the bot does not know the answer. The reply tells you, in about ten seconds, whether they have ever run one in…
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How to choose a software development company
Websites can be replaced in a month. Custom software holds your data and your processes, which means a bad choice here is not a bad year — it is…
By Gautam Sahijwala →Content writing rates in India: what you are actually paying for
The same thousand-word brief will attract quotes that differ by a factor of twenty. That spread is not negotiating room. It is four entirely…
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How to choose a website development company in Mumbai
The expensive mistake is almost never the price. It is discovering, two years later, that you do not own the domain, cannot edit a word without raising a ticket, and…
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How to choose a PR agency in Mumbai
I spent thirty years receiving pitches from agencies. The good ones were a small minority, and what separated them had nothing to do with the size of their client…
By Deepak Sahijwala →How much does PR cost in Mumbai?
We are not going to print a rupee figure we cannot source. What we can do is explain exactly what you are being charged for, which is more useful when you are holding…
By Gautam Sahijwala →How to choose a content writing agency
Writing is the one service where you can assess the work before you buy it. Almost nobody does, because they ask for samples and then skim…
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Software development cost in India: the sourced numbers
Custom software is the one category where Indian firms do not sit in the cheapest band. That single fact tells you something useful about what you are…
By Gautam Sahijwala →AI chatbot development in India: what the platforms actually allow
Most guides to this subject describe a WhatsApp pricing model that Meta retired in July 2025. Before you design anything, it is worth knowing what the platforms actually…
By Gautam Sahijwala →Website design and development cost in India: the sourced numbers
Design and development are quoted as one number and priced as two different things. Separating them is the fastest way to understand why two quotes for “a website” can…
By Gautam Sahijwala →
App development cost in India: the numbers, and who counted them
Almost every price table you will find for this was published by somebody who sells app development. This piece uses figures counted by other people, and tells you what…
By Gautam Sahijwala →What digital PR actually is, and how it earns links
For thirty years I decided which stories ran. Nobody ever persuaded me with a backlink target. They persuaded me with something my readers would want to…
By Deepak Sahijwala →SEO services in Mumbai: what the work actually involves
Most of what gets sold as SEO in this city is a monthly PDF. The work that actually moves a site is unglamorous, largely invisible to the client, and slower than anyone…
By Gautam Sahijwala →How to choose an SEO agency in Mumbai
Almost nobody shopping for SEO is equipped to evaluate SEO. That is the entire problem, and every bad agency in this city quietly depends on…
By Gautam Sahijwala →Custom software or off-the-shelf: how to decide
Developers say build. Software vendors say buy. Both are selling. The decision is actually simple once you ask what the software is for: running the business, or running…
By Gautam Sahijwala →Eight signs your business has outgrown spreadsheets
Spreadsheets are the most successful business software ever written, and that is the problem. They stretch so far that most teams only notice the damage long after the…
By Gautam Sahijwala →How much does a website cost in Mumbai?
Quotes for the same website routinely differ by a factor of ten in this city. That is not because one developer is greedy and another is kind. It is because they are…
By Gautam Sahijwala →WordPress or custom-built: which website is right for your business?
Most agencies answer this question with whatever they prefer building. The honest answer depends on one thing: how often you will change the site, and who will be doing…
By Gautam Sahijwala →How much does it cost to develop an app in Mumbai?
Search this question and you will find confident price tables from a dozen agencies, none of which agree. Here is what app development cost in Mumbai actually depends…
By Gautam Sahijwala →How to choose an app development company in Mumbai
Search "app developers in Mumbai" and you get hundreds of companies, all claiming the same things. The differences only show up once you know which questions separate a…
By Gautam Sahijwala →Native or cross-platform: how to choose for your app
This decision gets made badly in two directions: teams pay for two native apps they did not need, or force a graphics-heavy product through a cross-platform codebase and…
By Gautam Sahijwala →How to write a press release journalists will actually use
I spent three decades on the receiving end of press releases. Most were deleted in seconds. The ones that became articles had a few things in common, and none of them…
By Deepak Sahijwala →Writing financial content that builds trust without breaking compliance
Financial brands face a harder writing problem than most. The content has to be persuasive enough to win attention, plain enough to be understood, and careful enough to…
By Gautam Sahijwala →How to brief a content or PR agency and get better work back
The difference between work that lands and work that needs three rewrites is usually decided before anyone writes a word. It is decided in the…
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