A PR agency in Mumbai that thinks like a newsroom.
Aureus Words helps businesses earn credible media attention through PR strategy, media relations and press releases journalists can actually use. Our PR work is guided by co-founder Deepak Sahijwala, a business journalist with more than three decades in newsrooms.
Public relations built on editorial judgment
Journalists receive far more pitches than they can use. The ones that get picked up have a real story, a clear angle and the facts in the right order. That's the craft we bring to every PR brief.
Deepak Sahijwala has served as Executive Editor of Dalal Street Journal and Business Editor of Afternoon Despatch & Courier. He knows what makes a business story newsworthy from the editor's side of the desk, and that shapes how we find your angle, write your announcements and approach the media.
Co-founder Gautam Sahijwala leads brand strategy and PR, with a specialization in business and capital markets communication. Together they help startups, SMEs and established companies build a reputation that holds up.
Our PR and press release services
Everything from a single announcement to an ongoing media presence.
PR strategy
A clear plan for what to say, to whom and when, tied to your business goals and upcoming milestones.
Media relations & outreach
Pitching your stories to relevant journalists and publications, and managing media conversations.
Press release writing
Releases for launches, funding, partnerships, milestones, events, appointments and expansions, written in the format newsrooms expect.
Founder & executive profiling
Building the public profile of your founders and leaders through interviews, features and bylined articles.
Thought leadership
Opinion pieces, commentary and expert content that make your leadership a credible voice in your industry.
Crisis communication
Holding statements, key messages and response plans, so you can respond quickly and consistently when something goes wrong.
Award nominations
Finding the awards that fit your business and writing entries that make a strong case.
Brand announcements
Planning and writing announcements for launches, rebrands and major company news.
What makes a press release get picked up?
A press release gets picked up when it carries real news, leads with the most important fact, answers who, what, when, where and why in the opening paragraph, and includes a quote worth using. Journalists skim, so a clear headline and a tight, factual release make their job easier.
Press releases we write
- Product and service launches
- Funding announcements
- Partnerships and collaborations
- Company milestones
- Events
- Leadership appointments
- Business expansions
How our PR process works
Understand
Your business, goals, audience and the news coming up in your calendar.
Find the story
The angles that make you relevant to journalists and their readers.
Create
Press releases, pitches, profiles and articles written to newsroom standards.
Reach out
Targeted outreach to the journalists and publications that fit your story.
Follow through
Media follow-ups, interview preparation and tracking of the coverage that runs.
Why choose Aureus Words as your PR agency
- Guided by a business journalist with more than three decades of newsroom experience.
- Deep familiarity with business and capital markets communication.
- Press releases written to be usable, not padded with jargon.
- Straight advice: if something isn't news yet, we'll say so and help make it newsworthy.
- PR, content, website and presentations under one roof, for one consistent message.
- Based in Mumbai, working with clients across India.
Who we work with
We handle PR for startups, SMEs and enterprises in sectors including:
Often paired with
Frequently asked questions
What does a PR agency do?
A PR agency helps a business build and protect its reputation. That includes planning what to communicate, writing press releases and articles, building relationships with journalists, securing media coverage and handling communication during a crisis.
Can you guarantee media coverage?
No, and be wary of anyone who does. Editors decide what they publish. What we control is the strength of the story, its fit with each publication and the way it's pitched, which gives your news its best chance of coverage.
How much do PR services cost in Mumbai?
It depends on whether you need a single press release, support for a specific launch or ongoing PR, and on how much outreach is involved. We share a clear quote once we understand your goals.
Do you distribute press releases as well as write them?
Yes. As part of our PR services we share your release directly with relevant journalists and publications. We can also advise on whether a paid wire service makes sense for your announcement.
How long does it take to see results from PR?
A well-timed announcement can earn coverage quickly, while building a founder's profile or an industry reputation takes consistent effort over months. We set realistic expectations at the start.
Do you work with startups?
Yes. We work with startups preparing for launches and funding announcements, as well as SMEs and established companies.
Can you handle PR outside Mumbai?
Yes. We're based in Mumbai and work with businesses across India, approaching national, regional and industry publications depending on your story.
Have news to share?
Tell us what's coming up. We'll reply within one business day with how we'd approach it.
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