Content and PR for BFSI and fintech.
Financial brands need writing that is persuasive, plain and defensible at the same time. We write for brokers, advisers, asset managers, lenders and fintech companies from Mumbai, India's financial capital, with the instruments and the rulebook already understood.
Financial writing, by people who follow the markets
Most agencies treat a mutual fund like a consumer product and a broking platform like an app. The copy reads fine and fails the first compliance review, because the writer did not understand what could not be said.
Co-founder Gautam Sahijwala spent nearly four years as Content Head at Stratstar.com, an investment research and trading education platform, and writes at the intersection of business and capital markets. Deepak Sahijwala served as Executive Editor of Dalal Street Journal and Business Editor of Afternoon Despatch & Courier. Between them, the market vocabulary is not something we have to look up.
That shows up in fewer drafts, shorter compliance reviews, and content that explains a product instead of shouting about it.
What we write for financial brands
From an explainer that answers a first-time investor's question to the announcement that puts your fund in the business press.
Website and product copy
Pages that explain what an instrument or platform does, in language a customer and a compliance officer can both approve.
Investor education content
Explainers, guides and FAQs on markets, instruments, taxation and processes — the content that earns search traffic and trust.
Market commentary and reports
Context on events and results, written without prediction and sourced line by line.
PR and media relations
Announcements, founder commentary and expert quotes placed with business and markets journalists who cover your beat.
Investor decks and reports
Pitch decks, factsheets, annual and investor reports that make numbers legible.
Compliance-aware campaigns
Email, social and ad copy drafted with disclaimers, registration details and claim limits built in from the first version.
What does SEBI's advertisement code mean for marketing content?
In practice it means your marketing copy has to survive a compliance review before it reaches a reader, and that the review is a defined step with its own approval and its own record-keeping — not a quick read-through. The claims it rules out are the ones most marketing copy leans on, so the draft has to be built differently from the first line rather than sanitised at the end.
We write to those limits by default. Your compliance team still approves everything — but they receive drafts built to pass, not drafts that need rescuing. For the clause-level detail, see our guide to writing financial content under SEBI's advertisement code.
How we keep drafts reviewable
- No promises, implications or illustrations of returns
- Every figure sourced and dated
- Risk explained in the same tone as benefit
- Disclaimers and registration details drafted in, not bolted on
Why BFSI clients work with us
- Writers who understand equities, funds, lending and fintech products.
- Newsroom judgment on what a business journalist will actually publish.
- Drafts written for compliance review, which shortens approval cycles.
- Sourcing discipline: numbers carry a source and a date.
- One team for website, content, PR, decks and reports, so the story stays consistent.
- Based in Mumbai, near the institutions and the journalists who cover them.
Inside BFSI & Fintech
What we usually do here
Related reading: Writing financial content under SEBI's advertisement code · Financial content that builds trust
BFSI & Fintech FAQs
Do you understand SEBI's rules for financial marketing?
We write with the advertisement code in mind — no guaranteed returns, no unverifiable claims, disclaimers and registration details included — and we expect your compliance team to have final say. We are not legal advisers, and we do not replace that review.
Can you write about complex instruments?
Yes. Derivatives, mutual funds, PMS, bonds, insurance and lending products are familiar ground, and where a product is unusual we research it and check our understanding with your team before writing.
Can you get us coverage in business media?
We pitch to business and markets journalists, which is where our editorial background helps. No agency can guarantee coverage, but a credible story, correctly targeted, has a far better chance.
Do you work with fintech startups as well as established institutions?
Both. Early-stage fintechs usually need product explanation and launch PR; established institutions usually need volume, consistency and tight compliance handling.
Have a financial brand to explain?
Tell us the product and the audience. We'll reply within one business day with how we'd approach it.
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