Communications for startups, from pitch to press.
Early-stage companies rarely need twelve suppliers. They need the story straight, the website live, the deck sharp and the launch covered. We do all four, from Mumbai, for founders across India.
The story has to hold up in four rooms
A startup tells the same story to customers, investors, journalists and new hires — and each room hears it differently. When the deck, the website and the press release contradict each other, all four notice.
We build one narrative and then shape it for each audience: the customer version, the investor version, the media version, the hiring version. That is easier when the same team writes the website, the deck and the press release.
We also know what founders can spend time on, and what they cannot. Briefs are short, drafts arrive ready to use, and you are not managing four suppliers who do not talk to each other.
What startups usually ask us for
Pick the pieces you need now; the rest stays consistent when you add it later.
Launch and funding PR
Announcement strategy, press releases and outreach to the journalists who cover your sector and stage.
Investor decks
Narrative, slide copy and design for seed to growth rounds, built around the question each slide has to answer.
Website and landing pages
A fast site that explains a new product quickly, written and built by the same team.
Product and app copy
Onboarding flows, in-app text, store listings — the words that decide whether a first-time user stays.
Founder profiling
Bylines, interviews and thought leadership that build a founder's credibility before the next raise.
Content engine
Blogs, case studies and newsletters that keep search traffic and investor interest warm between announcements.
When should a startup start doing PR?
Start when you have something verifiable to say: a launch, a funding round, real traction numbers, a partnership, or data from your own operations that nobody else has. Before that, the effort is better spent on the website, the deck and the founder's own profile, all of which journalists check the moment they hear your name.
What journalists check first
- A website that explains what you do in one line
- Founder profiles that look like real, findable people
- Numbers you are willing to put on the record
- Someone who answers the phone on deadline
Why founders work with us
- One team for the deck, the site, the app copy and the press release.
- Newsroom judgment on what is actually a story, and what is not yet.
- Straight advice on timing: what to announce now, what to hold.
- Founder-level attention, not an account manager relaying messages.
- Familiarity with fintech and capital markets, where startup claims get scrutinised hardest.
- Co-founder Gautam Sahijwala also founded InvisQue, a hospitality technology platform, so the operator's side of a startup is familiar ground.
Inside Startups
What we usually do here
Related reading: How to write a press release journalists will actually use
Startups FAQs
We're pre-revenue. Is PR worth it?
Sometimes. If you have a launch, a distinctive approach or data worth sharing, coverage helps with hiring and investor conversations. If you have none of those yet, put the budget into the website, the deck and the founder's profile first.
Can you help with a funding announcement?
Yes. That includes the release itself, coordinating quotes from investors, timing the announcement, and pitching the journalists who cover your sector and stage.
Do you work with equity or discounted rates for startups?
Talk to us about scope and budget. We can usually phase work so the essentials come first, rather than asking for everything at once.
Can you build the website and the app too?
Yes — websites, iOS and Android apps, and custom software are handled in-house, by the same team that writes your copy.
Launching something?
Tell us what's coming and when. We'll reply within one business day with what we'd do first.
Get in Touch →