Healthcare communication, written with care.
Hospitals, clinics and healthtech companies work under advertising rules that most marketers have never read. We write patient-friendly content that stays inside them, for clients including K K Eye Institute.
The rules are strict, and that is an opportunity
Healthcare advertising in India is tightly bounded. The Drugs and Magic Remedies Act restricts claims of cure for a long list of conditions, medical council conduct rules limit how practitioners may solicit patients, and ASCI's code requires evidence for superlatives, success rates and before-and-after imagery.
Most healthcare marketing responds by saying almost nothing, or by quietly breaking the rules. There is a third option: explain conditions, procedures and preparation clearly, credit the clinicians, and let competence do the persuading. It is compliant, and it is what patients are actually searching for at 11pm.
Nothing here is legal advice. Your medical and legal teams approve the claims; our job is to hand them drafts that do not need rescuing.
What we write for healthcare organizations
For hospitals, single-speciality clinics, diagnostics chains and healthtech platforms.
Patient education content
Conditions, procedures, preparation and recovery, written in plain language and reviewed by your clinicians.
Website content and builds
Department and speciality pages, doctor profiles and appointment journeys, built to load fast and read clearly.
Healthcare PR
Health-desk outreach, expert commentary, awareness-day stories and hospital announcements.
Doctor and department profiles
Qualifications, registration details and areas of practice, presented factually.
Annual reports and corporate communications
Reports, CSR communication and internal material for hospital groups.
Awareness campaigns
Screening drives, public health days and community programmes, in English and translated for local audiences.
What can hospitals and doctors say in their marketing?
Factual, verifiable information is generally acceptable: qualifications and registration numbers, specialities and services, accreditations, and educational content about conditions and procedures. What gets organisations into trouble is promising or implying a cure, using superlatives such as "best" or "number one" without cited evidence, publishing success rates without a dated source, before-and-after images without proper disclosure, and testimonials that imply a particular outcome.
How we write to stay inside the lines
- Claims tied to evidence, with dates and sources
- No cure or guarantee language, direct or implied
- Patient stories used only with written consent and careful framing
- Every draft routed to your clinical and legal reviewers
Why healthcare clients work with us
- Familiarity with NMC conduct rules, the Drugs and Magic Remedies Act and ASCI's healthcare guidance.
- Plain-language writing that patients and their families can act on.
- Editorial rigour: claims checked, sources dated, no borrowed statistics.
- Translation and localization for patients who do not read English comfortably.
- Websites, content and PR from one team, so the hospital sounds the same everywhere.
- Existing healthcare client experience, including K K Eye Institute.
Inside Healthcare
What we usually do here
Related reading: Healthcare advertising rules in India: what you can and cannot say · How to brief a content or PR agency
Healthcare FAQs
Can hospitals advertise in India?
Hospitals and practitioners can publish factual information — qualifications, services, accreditations and educational content. Claims of cure, unverified superlatives and outcome-implying testimonials are where the rules bite. Your legal team should approve the final wording, and we draft with those limits in mind.
Will doctors have to review the content?
Yes, and they should. We write the draft, your clinicians check the medicine, and we incorporate their corrections. It is faster than it sounds, because the draft arrives structured for review.
Can you write in languages other than English?
Yes. We handle translation and localization, which matters for patient education material in particular.
Do you work with healthtech apps as well as hospitals?
Yes — app copy, onboarding, website content and launch PR, plus the app or software build itself if you need it.
Need clearer patient communication?
Tell us about your department, campaign or website. We'll reply within one business day.
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